Reshaping OSG: Announcing New Brand Statement and Tagline
Written by OSG
the leader of the global cutting tool market, we needed a
stronger global identity to match. We’re proud to announce our new brand
statement and tagline that defines our customer-focused approach.
The power of OSG lies in our assured innovative technological know-how for producing high quality and high performance products; our exceptional services to respond to situations diligently; and our out-of-the-box thinking to provide total solutions that anticipate our customers’ needs. As a comprehensive cutting tool provider with operations spanning across the globe, we are committed to contribute to the advancement of the manufacturing industries by shaping our customers’ dreams into reality.
Our new tagline describes our commitment to provide high quality products and services that anticipate our customers’ needs on a global scale. Effective October 1st, this brand statement and tagline are now being used across all OSG Group companies and subsidiaries worldwide.
Mike Cotton, Marketing Manager for OSG Tap & Die, is excited about the new announcement, “Having this global statement will help unify OSG in our core values as a business.”
As a leading manufacturer of taps, end mills, drills, and dies, we strive to provide greater value to our clients and society as a whole. By focusing our global identity, we hope to go beyond crafting tools to helping customers realize their goals, always providing premium quality along the way. With our global reach, there’s no limit to what we can achieve as we move forward into the future.